Throughout my years of experience, I have art directed numerous photoshoots for large scale consumer package design launches, private label lines of up to 1,400 sku's, supermarket cookbooks, print ads and promotions. From the initial concept sketch,to propping the shot, managing a photo team and photo art direction, I have been instrumental in bringing forward the best possible image to successfully align with the strategy and marketing objectives. As part of my practice, I consistently conduct my own trend hunting expeditions that keep me updated on the latest and greatest in photography, design and innovation in any category.
Betty Crocker Baking Mixes
Photo: Dennis Becker Stylist: Cindy Syme Art Director: Julie Lyrek
Target/Market Pantry Private Label
Archer Farms Private Label
Target's Archer Farms Organic Snacks
Photo: Dennis Becker Stylist: Melinda Hutchison Art Direction: Julie Lyrek
Pillsbury Cinnabon Grands
Photo: Mike Parker Stylist: Sue Finely AD: Julie Lyrek
Pillsbury Ready To Bake Cookies
Photo: Dennis Becker Stylist: Carol Grones Art Director: Julie Lyrek
I have had the great opportunity to collaborate with some of the best in the package design industry. Shown here are are a few of the packages I have had the privilege to work on.
MiniDogs Dog Treats
Client: Dollar General
Package Design and Illustration
Sweetshop Private Label Design
Client: Tylina Foods and Michael's
Design, Photo Art Direction, Implementation, Illustrations and Project Management
Client: Blip Toys
Agency: Lyrek Creative
Concept, Design and Illustrate all elements for twelve package sku's.
Client: General Mills Agency: Baker Design Design: Julie Lyrek
Ritz Bitz Concept Packaging
Client: Nabisco Agency: Baker Design
Design and Illustration: Julie Lyrek
Best Buy Holiday Gift Cards
Agency: Boom Island Design Design & Illustration: Julie Lyrek
Need a logo? Let’s talk. I’ve created logos for businesses as large as General Mills and as small as a one-person furniture company. No matter what kind of logo we’re talking about, my goal is always the same: to come up with a design that looks great, functions well, pleases the client and appeals to the target audience. When all of this comes together, I consider it mission accomplished.
My love for illustration stems back from when I was a little girl. I had a wild imagination. From the beginning, I could see these characters in my head. These are some of my creations. I work in both traditional and digital formats. These illustrations have been used for package designs, character development, posters, product designs and much more.
From creating a character, designing a package, to giving a stylist direction, I start with a sketch. It's all about visual communication. Sometimes it's just a loose scribble, sometimes I tighten up so that that when it comes time to execute many of the nuts and bolts have been worked out. Some of my best ideas have been built from "doodling".