Throughout my years of experience, I have art directed numerous photoshoots for large scale consumer package design launches, private label lines of up to 1,400 sku's, supermarket cookbooks, print ads and promotions. From the initial concept sketch,to propping the shot, managing a photo team and photo art direction, I have been instrumental in bringing forward the best possible image to successfully align with the strategy and marketing objectives.   As part of my practice, I consistently conduct my own trend hunting expeditions that keep me updated on the latest and greatest in photography, design and innovation in any category.